Author Archives: Mark Gallo

Tennis silence is rewarded by this beer brand

As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading

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Real Hockey is played on the streets

With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading

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Interactive Sports Giveaway from Budweiser

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading

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Pop Up Night Club

Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading

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Budweiser Jukebox – Bottle cap operated

Anheuser-Busch¬† & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading

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Recycled beer cans turned into Rugby spikes

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging¬† recycling. Salta successfully built a compelling … Continue reading

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Corona Moon Lime

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.¬† The message is simple and the artwork is split over 2 vertical boards. … Continue reading

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