Author Archives: Mark Gallo

Real Hockey is played on the streets

With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading

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Interactive Sports Giveaway from Budweiser

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading

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Pop Up Night Club

Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading

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Budweiser Jukebox – Bottle cap operated

Anheuser-Busch  & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading

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Recycled beer cans turned into Rugby spikes

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging  recycling. Salta successfully built a compelling … Continue reading

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Corona Moon Lime

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. … Continue reading

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Corona found its Beach in Tennis data.

With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading

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Budweiser helps Toast new friends

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading

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Not your traditional beer delivery by Coors Light

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading

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Sol Beer delivers freedom

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading

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