Category Archives: Advertising

Budweiser helps Toast new friends

Posted on April 26, 2013 by

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment

Not your traditional beer delivery by Coors Light

Posted on April 15, 2013 by

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading →

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Sol Beer delivers freedom

Posted on March 24, 2013 by

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions | Tagged , , | Leave a comment

Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube | Tagged , | Leave a comment

Enrich the beer shopping experience

Posted on November 29, 2012 by

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing | Tagged | Leave a comment

Football fields are the new Corona Beach

Posted on August 17, 2012 by

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports | Tagged , , , | Leave a comment

Budweiser cleverly extends happy hour

Posted on August 15, 2012 by

The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Marketing, Promotions | Tagged , , | 1 Comment

Miller Lite showcasing strength of video.

Posted on August 12, 2012 by

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

A beer app that identifies passionate sports fans

Posted on June 18, 2012 by

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Marketing, Mobile, Sponsorships, Sports | Tagged , | Leave a comment

A rugby tackle is worth a Salta beer with this vending Machine

Posted on May 21, 2012 by

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Sports | Tagged , , , , , | 1 Comment