Category Archives: Imports

Sol Beer delivers freedom

Posted on March 24, 2013 by

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading →

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Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

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Enrich the beer shopping experience

Posted on November 29, 2012 by

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

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Mother’s Day Tribute by Modelo Especial

Posted on May 15, 2012 by

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading →

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Taco Trucks with unusual ingredients by Dos Equis

Posted on April 26, 2012 by

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading →

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Corona celebrates 1,000,000 Facebook fans

Posted on March 12, 2012 by

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading →

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Guinness plans to set World Record on St. Patrick’s Day

Posted on February 18, 2012 by

With one of the largest beer consuming holidays on the horizon, Guinness has started to stake its ownership claim on this international celebration known as St. Patrick’s day. Through the use of their facebook page, Guinness is asking for fans … Continue reading →

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Celebrating Chinese New Year – Year of the Dragon

Posted on January 23, 2012 by

Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading →

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Carlsberg seeks best five-a-side soccer team in UK

Posted on January 16, 2012 by

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading →

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