Category Archives: Macro Brews

Budweiser helps Toast new friends

Posted on April 26, 2013 by

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment

Not your traditional beer delivery by Coors Light

Posted on April 15, 2013 by

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading →

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Miller Lite showcasing strength of video.

Posted on August 12, 2012 by

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

Budweiser leverages Walk Off Home Runs for Military Charity

Posted on April 4, 2012 by

It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building,  Budweiser announced this afternoon their support of late inning heroics … Continue reading →

Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports | Tagged , , , , , | Leave a comment

Corona celebrates 1,000,000 Facebook fans

Posted on March 12, 2012 by

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading →

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Coors Light Cold Snap Wrap

Posted on February 20, 2012 by

Brands know all to well not to overlook consumer promotional  items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading →

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Goose Island bar receipt stickers

Posted on December 29, 2011 by

At the end of this video from Goose Island, I stumbled upon a clever idea that I expect more breweries (macro & craft) to pick up on. The patron at the bar paid his bill and left a brewery sticker … Continue reading →

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Evolution of Beer games: Beer Pong, Flip Cup and now I give you Beer Pyramid

Posted on December 21, 2011 by

Budweiser might have stumbled upon the next social beer game to be played by young contemporary adults at their homes or accounts. During their Band of Buds competition finals in Las Vegas, the brand challenged teams to build a pyramid … Continue reading →

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Mobile weather app by Budweiser (Ireland)

Posted on August 26, 2011 by

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Missed opportunity for Bud Light Lime

Posted on August 19, 2011 by

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading →

Posted in Activation, Advertising, Billboard, Branding, Macro Brews, Promotions | Tagged , | 1 Comment