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Category Archives: Uncategorized
Corona asks tennis professionals to go for distance, not speed
As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading
Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports, Uncategorized
Tagged ATP, Corona, Serve, Tennis
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Mobile beer branded vehicles
Besides serving as a branded vehicle, the following beer themed mobile units offer unique experiences to engage consumers. Each unit is an effective sales and marketing tool that is without boundaries. Surely heads turn when these are spotted on the … Continue reading
Posted in Uncategorized
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Duvel showcases competition about art & not beer.
Once again, Belgian beer, Duvel has commissioned international artists to showcase their creative talents on a blank Duvel glass. Duvel effectively showcases their passion to support art, design and architecture. In allowing consumers to purchase these artist inspired glasses, the … Continue reading
Posted in Activation, Beer, Branding, Promotions, Uncategorized
Tagged Competition, Duvel
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Beer Collaboration: Apparel company produces craftbeer to celebrate sailing race
With limited marketing budgets, craft beers are always looking for opportunities to gain awareness and generate buzz about their suds. Never overlooking an opportunity, Brewers & Union created a limited edition beer, Kreechr, for the apparel giant: PUMA. This beer … Continue reading
Posted in Activation, Advertising, Beer, Branding, Craft, Uncategorized
Tagged Kreechr, Limited edition beer, Puma
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Coors Light: Silver Bullet Express Train in the Northest
Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading
Posted in Activation, Beer, Branding, Promotions, Themed Area, Uncategorized
Tagged Cold, Coors Light
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TV Happy Hour – Diageo Product Integration
As the TV media landscape changes, I am in favor of brands taking ownership of shows/segments. With advertisers facing fragmentation, brands are dialing back standard GRP level buys and exploring ownership opportunities. Diageo brands have established a seamless product integration … Continue reading
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Street Art Intergration
Besides sporting events, brands look to capitalize and connect with consumers through relevant cultural offerings. Tiger beer has established a platform for artists to showcase their talents and collaborate on projects. The brand wishes to entertain, engage and inspire you … Continue reading
Posted in Activation, Advertising, Branding, Promotions, Uncategorized
Tagged Art, Tiger, Tiger Translate
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Mike’s Hard Lemonade
Besides craft beer, Progressive Alcohol Beverages (PAB) or Flavored Malt Beverages (FMB) are eating into the shorts of major breweries. In a recent industry standard IRI report, Mike’s Hard Lemonade was up a blistering 22% in 2011. All that new … Continue reading
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