Tag Archives: 2011 Rugby World Cup

Heineken – This is the Game

Posted on September 9, 2011 by

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading →

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Castle Lager’s quest to find Springbock rugby SuperFans

Posted on August 30, 2011 by

With the recent build up the the 2011 Rugby World Cup, Castle beer has been executing a brilliant campaign that adds excitement for the brand and the sport of rugby. In addition, it brings out the competitive juices in its … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Promotions, Sponsorships, Sports | Tagged , , , , | Leave a comment