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Tag Archives: Ambush Marketing
Ambush Marketing – Stella Artois
Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Imports, Sponsorships, Sports
Tagged 2011 US Open, Ambush Marketing, Beer, Heineken, Stella Artois, Tennis, transit
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