Tag Archives: Beer

Not your traditional beer delivery by Coors Light

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading

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IMG College – Beer sponsorships

I have 1 lingering question with the recent announcement that MillerCoors singed a national deal with IMG college. Full details on the deal can be found here.  Besides the logo rights along with TV, radio, print and online ad inventory … Continue reading

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Demonstrate your brand values – Corona Save the Beach Hotel

In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading

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Ambush Marketing – Stella Artois

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading

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Guinness Facebook Check in

On September 22nd, Guinness plans to honor the man  who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading

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Radio Campaign Idea – Morse Code

Radio commercials tend to be bland and unimaginative. Tui beer in New Zealand produced a remarkable/creative campaign to celebrate Father’s Days (1st Sunday in September). The brand used the airways to transmit a special morse code. Instead of voices reading … Continue reading

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Carlsberg Brings activation to life

Beer brands are doing a better job of bringing their stories to life and engaging consumers with unique opportunities to  interact with the brand. Across the world, the dominate sport in soccer (futbol). Budweiser, Heineken and Carlsberg seem to activate … Continue reading

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