Tag Archives: Miller lite

Miller Lite showcasing strength of video.

Posted on August 12, 2012 by

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

Miller Lite stresses importance of Protection in a web series

Posted on October 26, 2011 by

To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Premium, Social Media, Sports | Tagged , , , | Leave a comment

Homegating – Miller Lite

Posted on October 13, 2011 by

Miller Lite recently has started to execute a terrific NFL/Cause-marketing program where consumers can bid on Ebay.com to host NFL viewing parties at their homes with retired NFL veterans.  Winning bids will benefit the Gridiron Greats Assistance Fund (GGAF), a … Continue reading →

Posted in Activation, Beer, Cause Marketing, Promotions, Sponsorships, Sports | Tagged , , , | Leave a comment

Branded Area in Stadium

Posted on September 28, 2011 by

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Social Media, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , , , | Leave a comment