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Monthly Archives: June 2011
Wheat field advertising
Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading
Posted in Advertising, Apps, Billboard, Craft, facebook, Social Media
Tagged Beer, Belgian White, Blue Moon, Media, Shock Top, Stan Herd
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Radio Advertising
If you were not aware, yesterday the Beer Institute, governing body for all information and aspects of the industry, updated its Buying Guidelines for radio. It has raised the audience composition percentage of adults 21yrs of age or older from 70% … Continue reading
Posted in Uncategorized
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Reducing drunk driving campaign
Antartica beer and ad agency, Almap BBDO from Sao Paulo, Brazil need to be commended on their work to try and curb drunk driving in Brazil. This unique and edgy campaign surely captures the attention of it’s targeted consumers at … Continue reading
Turning beer kegs into beautiful works of Art
During the month of June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading
Posted in Branding, facebook, Imports, Social Media
Tagged Art, Beer, Flickr, Keg, Mexican Import, Pacifico, Social Media, Twitter, Youstream, youtube
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Alternative Green bottle for Latinos: Heineken
Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading
Posted in Branding, Exclusivity, Imports, Promotions, Sponsorships
Tagged Beer, Branding, Club Bud, Heineken, Latino, Marketing, New York, Remezcla, The Spot
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Buying Friends a Beer: Online
What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading
Posted in facebook, Promotions, Social Media, Uncategorized
Tagged Beer, Beer2Buds, facebook, TGI Fridays, Underage Drinking
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Virtual Beer Tasting
Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading
Posted in Craft, facebook, Social Media
Tagged Alexander Keith, Beer, Craft, facebook, Graham Kendall, Pat Perdue, Social Media
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Selling Beer Sponsorships in Sports/Entertainment Business
Beer has and will always be a top category in the sports/entertainment sponsorship field. Besides the sponsorship costs, properties actually make money by selling the product in venue. Granted they must 1st work out a deal with their respected concessionaire (Aramark, … Continue reading
Posted in Exclusivity, Sponsorships
Tagged AB Inbev, AEG, Aramark, Centerplate, Craft, Domestic, Imports, Live Nation, MillerCoors
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Patriotic Beers
Both Budweiser and Miller High Life are taping military campaigns to help boost sales. Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading
Posted in facebook, Macro Brews, Premium, Promotions, Sub Premium
Tagged Budweiser, facebook, Folds of Honor, IAVA, Miller High Life, Windell Middlebrooks
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