Monthly Archives: June 2011

Pouring a Perfect Beer

Since America lives and facilitates a fast paced lifestyle, beer handling has not received the attention it deserves. In particular, most of us have not been properly trained on how to pour and recognize a perfect beer. Too many times … Continue reading

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Wheat field advertising

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading

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Radio Advertising

If you were not aware, yesterday the Beer Institute, governing body for all information and aspects of the industry, updated its Buying Guidelines for radio. It has raised the audience composition percentage of adults 21yrs of age or older from 70% … Continue reading

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Reducing drunk driving campaign

Antartica beer and ad agency, Almap BBDO from Sao Paulo, Brazil need to be commended on their work to try and curb drunk driving in Brazil. This unique and edgy campaign surely captures the attention of  it’s targeted consumers at … Continue reading

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Turning beer kegs into beautiful works of Art

During the month of  June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading

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Alternative Green bottle for Latinos: Heineken

Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading

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Buying Friends a Beer: Online

What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading

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Virtual Beer Tasting

Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading

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Selling Beer Sponsorships in Sports/Entertainment Business

Beer has and will always be a top category in the sports/entertainment sponsorship field. Besides the sponsorship costs, properties actually make money by selling the product in venue. Granted they must 1st  work out a deal with their respected concessionaire (Aramark, … Continue reading

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Patriotic Beers

Both Budweiser and Miller High Life are taping military campaigns to help boost sales.  Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading

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