Monthly Archives: July 2011

Beer Exchange

Posted on July 31, 2011 by Mark Gallo

Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading →

Posted in Advertising, Beer, Craft, Promotions, Social Media, Sub Premium | Tagged , , , , , , , , | Leave a comment

Portland Timbers Themed Areas

Posted on July 28, 2011 by Mark Gallo

Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading →

Posted in Branding, Craft, Macro Brews, Sponsorships, Sports, Themed Area | Tagged , , , , , , | Leave a comment

Dos Equis Marketing

Posted on July 22, 2011 by Mark Gallo

Dos Equis struck gold with their “Most Interesting Man” campaign. His one-liners are as popular as the Chuck Norris Facts. Pop culture has embraced this fictional character and consumers immortalize him on Halloween by donning replica costumes.  The campaign defied all the … Continue reading →

Posted in Advertising, Beer, Branding, Imports, Promotions | Tagged , , , , , | Leave a comment

College Beer

Posted on July 21, 2011 by Mark Gallo

To my knowledge, LSU will become the 1st Collegiate University to brew and sell their own university branded beer. Names, packaging and images of the beer have yet to be determined. Current budget cuts are producing some ingenious ways to … Continue reading →

Posted in Beer, Branding, Sports, Underage Drinking | Tagged , , , , , | Leave a comment

Official Beer: Team Sponsor

Posted on July 19, 2011 by Mark Gallo

Steinlager, the official beer of the Rugby World Cup 2011 host nation’s New Zealand All Blacks, has released 2 limited edition, commemorative  packages: A White Can & Black Bottle. This innovative packaging strategy should help undermine Heineken and their Official Beer Sponsorship of … Continue reading →

Posted in Advertising, Beer, Branding, Sponsorships, Sports | Tagged , , , , , | Leave a comment

Budweisers’ Name

Posted on July 18, 2011 by Mark Gallo

The original beer war has been between Budweiser Budvar and Budweiser. At stake, the iconic name Budweiser. Wikipedia’s definition for the name is:  A German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern … Continue reading →

Posted in Beer, Branding, facebook, Social Media, Virtual Tasting | Tagged , , , , | Leave a comment

Stealing a page from Champagne companies

Posted on July 15, 2011 by Mark Gallo

Besides other beers, beer brands compete against champagne, liquor and wine for Share of Throat. It seems as if they have waved the white flag, especially at night clubs. Beer companies have a hard time competing in night clubs where … Continue reading →

Posted in Apps, Branding, Champagne, Uncategorized | Tagged , , , , , | Leave a comment

Leveraging Sports Properties Correctly

Posted on July 12, 2011 by Mark Gallo

Macro beers marketing is omnipresent. The major 2 premium beer brewers have done a tremendous job of gaining awareness for their brands. They have blanketed our freeways with billboards, our radio and TV stations/networks with commercials, our print publications with … Continue reading →

Posted in Advertising, Beer, Branding, Sponsorships, Sports | Tagged , , , , | Leave a comment

Anti Digital Beer App

Posted on July 11, 2011 by Mark Gallo

Antartica beer has shown us that having a digital strategy is not always necessary to reach its consumers. With the streets packed for Carnival in Rio, Antartica and AlmapBBDO solved the dilemma how consumers were to find street beer vendors … Continue reading →

Posted in Advertising, Beer, Branding, GPS | Tagged , , , , | Leave a comment

Mike’s Hard Lemonade

Posted on July 10, 2011 by Mark Gallo

Besides craft beer, Progressive Alcohol Beverages (PAB) or Flavored Malt Beverages (FMB) are eating into the shorts of major breweries. In a recent industry standard IRI report, Mike’s Hard Lemonade was up a blistering 22% in 2011. All that new … Continue reading →

Posted in Uncategorized | Leave a comment