Monthly Archives: July 2011

Beer Exchange

Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading

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Portland Timbers Themed Areas

Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading

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Dos Equis Marketing

Dos Equis struck gold with their “Most Interesting Man” campaign. His one-liners are as popular as the Chuck Norris Facts. Pop culture has embraced this fictional character and consumers immortalize him on Halloween by donning replica costumes.  The campaign defied all the … Continue reading

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College Beer

To my knowledge, LSU will become the 1st Collegiate University to brew and sell their own university branded beer. Names, packaging and images of the beer have yet to be determined. Current budget cuts are producing some ingenious ways to … Continue reading

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Official Beer: Team Sponsor

Steinlager, the official beer of the Rugby World Cup 2011 host nation’s New Zealand All Blacks, has released 2 limited edition, commemorative  packages: A White Can & Black Bottle. This innovative packaging strategy should help undermine Heineken and their Official Beer Sponsorship of … Continue reading

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Budweisers’ Name

The original beer war has been between Budweiser Budvar and Budweiser. At stake, the iconic name Budweiser. Wikipedia’s definition for the name is:  A German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern … Continue reading

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Stealing a page from Champagne companies

Besides other beers, beer brands compete against champagne, liquor and wine for Share of Throat. It seems as if they have waved the white flag, especially at night clubs. Beer companies have a hard time competing in night clubs where … Continue reading

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Leveraging Sports Properties Correctly

Macro beers marketing is omnipresent. The major 2 premium beer brewers have done a tremendous job of gaining awareness for their brands. They have blanketed our freeways with billboards, our radio and TV stations/networks with commercials, our print publications with … Continue reading

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Anti Digital Beer App

Antartica beer has shown us that having a digital strategy is not always necessary to reach its consumers. With the streets packed for Carnival in Rio, Antartica and AlmapBBDO solved the dilemma how consumers were to find street beer vendors … Continue reading

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Mike’s Hard Lemonade

Besides craft beer, Progressive Alcohol Beverages (PAB) or Flavored Malt Beverages (FMB) are eating into the shorts of major breweries. In a recent industry standard IRI report, Mike’s Hard Lemonade was up a blistering 22% in 2011. All that new … Continue reading

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