Monthly Archives: August 2011

Tennent’s lets fans experience life of a professional soccer player

Posted on August 31, 2011 by Mark Gallo

Tennent’s Lager offered consumers a truly unique & once in a lifetime opportunity. While most brands are still set on gaining impressions with stadium signage, Tennent’s took an engagement/influence approach to their corporate sports sponsorship with The Celtcis and Rangers … Continue reading →

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Castle Lager’s quest to find Springbock rugby SuperFans

Posted on August 30, 2011 by Mark Gallo

With the recent build up the the 2011 Rugby World Cup, Castle beer has been executing a brilliant campaign that adds excitement for the brand and the sport of rugby. In addition, it brings out the competitive juices in its … Continue reading →

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Stella Arotis Draught Master Compeition mobile app

Posted on August 29, 2011 by Mark Gallo

Over the years, Stella Artois has evolved the Draught Master program.  The idea centers around highlighting the unique 9 Step ritual to pour a perfect Stella Artois.  Consumers tests their skills around the world & compete to claim the title … Continue reading →

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Mobile weather app by Budweiser (Ireland)

Posted on August 26, 2011 by Mark Gallo

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Enjoy your lunch with a beer and pizza

Posted on August 24, 2011 by Mark Gallo

Arguably, sporting events are the best forms of social gathering for consumers. Well what is a brand to do that does not have a sports culture alignment? Capitalize on another event that brings people together to share good times and … Continue reading →

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Designted Driver Services

Posted on August 23, 2011 by Mark Gallo

With cities and states cracking down on drinking and driving, non traditional businesses have been established. Your standard taxi cab gets you home safely but does not address your car. A major reason why some risk getting behind the wheel is … Continue reading →

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Missed opportunity for Bud Light Lime

Posted on August 19, 2011 by Mark Gallo

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading →

Posted in Activation, Advertising, Billboard, Branding, Macro Brews, Promotions | Tagged , | 1 Comment

Extend your campaign with a good recap

Posted on August 17, 2011 by Mark Gallo

If life is about the journey and not so much the destination, Pacifico’s Adventure on Tap campaign was brilliant. As remarkable as the actual story was, the brands desire to recap and share the experience is outstanding. Pacifico drives further … Continue reading →

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Budweiser Beer Camp

Posted on August 15, 2011 by Mark Gallo

Budweiser goes huge in Canada. Budweiser Canada is promoting the continued return of Bud Camp. Essentially, Bud Camp is a branded wilderness experience. It consists of 3 days of unbelievable, over the top activities: white water rafting, paintballing, concerts, ATV … Continue reading →

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Foosball by Mahou

Posted on August 15, 2011 by Mark Gallo

Recently, Budweiser executed a “Poolball” campaign that went viral and was deemed a huge success in Argentina with consumers. Sticking with bar games, Mahou & Madrid Table-Soccer Federation created an entire event revolved around “foosball.”Spain’s legacy with foosball is long and … Continue reading →

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