Monthly Archives: August 2011

Tennent’s lets fans experience life of a professional soccer player

Tennent’s Lager offered consumers a truly unique & once in a lifetime opportunity. While most brands are still set on gaining impressions with stadium signage, Tennent’s took an engagement/influence approach to their corporate sports sponsorship with The Celtcis and Rangers … Continue reading

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Castle Lager’s quest to find Springbock rugby SuperFans

With the recent build up the the 2011 Rugby World Cup, Castle beer has been executing a brilliant campaign that adds excitement for the brand and the sport of rugby. In addition, it brings out the competitive juices in its … Continue reading

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Stella Arotis Draught Master Compeition mobile app

Over the years, Stella Artois has evolved the Draught Master program.  The idea centers around highlighting the unique 9 Step ritual to pour a perfect Stella Artois.  Consumers tests their skills around the world & compete to claim the title … Continue reading

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Mobile weather app by Budweiser (Ireland)

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Enjoy your lunch with a beer and pizza

Arguably, sporting events are the best forms of social gathering for consumers. Well what is a brand to do that does not have a sports culture alignment? Capitalize on another event that brings people together to share good times and … Continue reading

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Designted Driver Services

With cities and states cracking down on drinking and driving, non traditional businesses have been established. Your standard taxi cab gets you home safely but does not address your car. A major reason why some risk getting behind the wheel is … Continue reading

Posted in Cause Marketing, Drunk Driving | Tagged , , | Leave a comment

Missed opportunity for Bud Light Lime

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading

Posted in Activation, Advertising, Billboard, Branding, Macro Brews, Promotions | Tagged , | 1 Comment