Labatt Blue Light executed a tremendous chalk art concept commemorating the history of the Detroit Tigers and the team’s iconic “D’s” in front of Comerica Park. This work of art surely caught attention of fans entering the stadium and influenced their purchasing habits. Labatt Blue Light found a non fragmented space to exploit and capitalized while Comcast, BestBuy, Little Ceasars and other brands fought for consumers eye balls on the in stadium scoreboard.

A local Detroit artist, Frank English, drove tremendous brand/sponsorship awareness for Labatt Blue Light, eventually to watch the rain wash it all away.