Monthly Archives: August 2011

Best recent beer billboards

Below are examples of great OOH campaigns by beer brands. OOH is still a relevant and effective way for brands to express their message.  These campaigns are generating buzz, using cutting edge technology and shaping future purchase intent. Heineken: This … Continue reading

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Social Media Experiment on a Grand Scale

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Bee Worthy

Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cause Marketing, Cider, facebook, Social Media | Tagged , , , | Leave a comment

Voice of the People

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading

Posted in Activation, Advertising, Beer, Brand Launch, Craft, facebook, Promotions, Social Media | Tagged , , , , , , | Leave a comment

Beer Poll

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Carlsberg Brings activation to life

Beer brands are doing a better job of bringing their stories to life and engaging consumers with unique opportunities to  interact with the brand. Across the world, the dominate sport in soccer (futbol). Budweiser, Heineken and Carlsberg seem to activate … Continue reading

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Launching a new brand

Rickard’s introduction of their new “Blonde” style beer was literally taken to new heights. With help from their local brewmaster, David Hamel and local chef Jean-François Plante, Rickard’s executed a food pairing dinner in the sky. By creating a memorable … Continue reading

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Baseball and Beer Chalk Art

Labatt Blue Light executed a tremendous chalk art concept commemorating the history of the Detroit Tigers and the team’s iconic “D’s” in front of Comerica Park. This work of art surely caught attention of fans entering the stadium and influenced … Continue reading

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Owning Beach Activities

Bud Light Lime is heating up its summer sports activation. The perceived seasonality of this brand forces majority of its activation to take place during the summer months. The brand has associated itself with beach time activities. The brand’s  aggregate … Continue reading

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BeerTube

I would like to present a best practice opportunity from Kronenbourg 1664 beer that can easily be applied to other industries as well. Live Q&A’s via social media are the future. Every fan is a reporter in this social media … Continue reading

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