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Monthly Archives: September 2011
Global Brands – Still a need to localize
As brands become global icons, they must not lose sight on each countries unique culture that they enter. Brands that are successful find clever ways to incorporate cultural icons/symbols into their marketing. Heineken has incorporated Japanese culture into their billboards. … Continue reading
Posted in Advertising, Beer, Billboard, Branding, Imports
Tagged Folding Fan, Global Brands, Heineken
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Branded Area in Stadium
The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading
Heineken Starvision – Allow the consumer to shine
Heineken has found a way for concert, festival or party goers to feel larger than life. Heineken Starvision, created by minivegas studios, puts the consumers front and center. By simply taking ones photos, emailing or twittering the photo, consumers have … Continue reading
Posted in Activation, Advertising, Apps, Branding, Imports, Promotions
Tagged Event Marketing, Heineken, Music, Starvision
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Guest Bartneder (Post) LMFAO Sell Their Soul To Tuborg By Selling Rights To Their Latest Music Video
Niall Harbison is one of the co-founders at Simply Zesty and is passionate about social media, marketing, advertising, online video and anything to do with sports. Contributes the daily video on Simply Viral and spends a large portion of his … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Promotions, Sponsorships, Underage Drinking, YouTube
Tagged Niall Harbison, Simply Zesty, Tuborg
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IMG College – Beer sponsorships
I have 1 lingering question with the recent announcement that MillerCoors singed a national deal with IMG college. Full details on the deal can be found here. Besides the logo rights along with TV, radio, print and online ad inventory … Continue reading
Posted in Branding, Sponsorships, Sports, Underage Drinking
Tagged Beer, Binge Drinking, IMG College, Stadiums
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Demonstrate your brand values – Corona Save the Beach Hotel
In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions
Tagged Beer, Corona, Ha Schult, Save the Beach
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Beer Coupons on Facebook
Grocery stores are littered with tear pads and coupons. Successfully placed adjacent to the product, brands intend to increase customer satisfaction, trial and awareness for their product. Sadly, most consumers have made up their mind on what they will purchase … Continue reading
Posted in Activation, Beer, facebook
Tagged Coupons, Digital Strategy, Mike's Hard Lemonade, Tecate
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Ambush Marketing – Stella Artois
Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Imports, Sponsorships, Sports
Tagged 2011 US Open, Ambush Marketing, Beer, Heineken, Stella Artois, Tennis, transit
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Guinness Facebook Check in
On September 22nd, Guinness plans to honor the man who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media
Tagged Arthur Guinness, Beer, Check In, Guinness, Ireland
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Heineken – This is the Game
In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament. … Continue reading
Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube
Tagged 2011 Rugby World Cup, Ambassadors, Heineken, This is the Game
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