Monthly Archives: September 2011

Global Brands – Still a need to localize

As brands become global icons, they must not lose sight on each countries unique culture that they enter. Brands that are successful find clever ways to incorporate cultural icons/symbols into their marketing. Heineken has incorporated Japanese culture into their billboards. … Continue reading

Posted in Advertising, Beer, Billboard, Branding, Imports | Tagged , , | 1 Comment

Branded Area in Stadium

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading

Posted in Activation, Advertising, Beer, Branding, Social Media, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , , , | Leave a comment

Heineken Starvision – Allow the consumer to shine

Heineken has found a way for concert, festival or party goers to feel larger than life. Heineken Starvision, created by minivegas studios, puts the consumers front and center. By simply taking ones photos, emailing or twittering the photo, consumers have … Continue reading

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Guest Bartneder (Post) LMFAO Sell Their Soul To Tuborg By Selling Rights To Their Latest Music Video

Niall Harbison is one of the co-founders at Simply Zesty and is passionate about social media, marketing, advertising, online video and anything to do with sports. Contributes the daily video on Simply Viral and spends a large portion of his … Continue reading

Posted in Activation, Advertising, Beer, Branding, Imports, Promotions, Sponsorships, Underage Drinking, YouTube | Tagged , , | Leave a comment

IMG College – Beer sponsorships

I have 1 lingering question with the recent announcement that MillerCoors singed a national deal with IMG college. Full details on the deal can be found here.  Besides the logo rights along with TV, radio, print and online ad inventory … Continue reading

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Demonstrate your brand values – Corona Save the Beach Hotel

In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions | Tagged , , , | Leave a comment

Beer Coupons on Facebook

Grocery stores are littered with tear pads and coupons. Successfully placed adjacent to the product, brands intend to increase customer satisfaction, trial and awareness for their product. Sadly, most consumers have made up their mind on what they will purchase … Continue reading

Posted in Activation, Beer, facebook | Tagged , , , | Leave a comment