Radio commercials tend to be bland and unimaginative. Tui beer in New Zealand produced a remarkable/creative campaign to celebrate Father’s Days (1st Sunday in September). The brand used the airways to transmit a special morse code. Instead of voices reading a message, listeners must decipher a code that was played. Not to sure how many listeners know morse code, which is a potential draw back for the ad. I applaud the evolution of traditional media outlets demonstrated by Tui’s marketing department.
Here is a the message that was transmitted. Can you comprehend?