Heineken Starvision – Allow the consumer to shine

Heineken has found a way for concert, festival or party goers to feel larger than life. Heineken Starvision, created by minivegas studios, puts the consumers front and center. By simply taking ones photos, emailing or twittering the photo, consumers have the ability to appear the on the big screen. The self portrait images are transformed into 3D soundscapes for all in attendance to view.

Heineken hopes to generate a ton of “talkability” with this interactive technology. In this day in age when consumers and brands are demanding attention, Heineken is embracing technology to fuel brand awareness growth. The Starvision helps Heineken remain authentic, genuine and relevant to those who live an active lifestyle and seek self-gratification.

Music and beer were made for each other.

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