Monthly Archives: September 2011

Mobile Vehicle Marketing – Tecate Boxing Meusem

Posted on September 9, 2011 by Mark Gallo

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading →

Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area | Tagged , , , | Leave a comment

Guest Bartender (Post): Work hard, Party Hard: Miller High Life’s Coolest Job in the World

Posted on September 6, 2011 by Mark Gallo

Fellow beer enthusiast, Brady Walen is a marketing professional & blogger based in Portland Oregon. Brady has a tremendous website in Craftedsocialmedia which helps breweries, brewpubs, taprooms, bottle shops and event organizers use social media to talk, listen, and connect with … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Promotions, Social Media | Tagged , , , , | Leave a comment

Radio Campaign Idea – Morse Code

Posted on September 5, 2011 by Mark Gallo

Radio commercials tend to be bland and unimaginative. Tui beer in New Zealand produced a remarkable/creative campaign to celebrate Father’s Days (1st Sunday in September). The brand used the airways to transmit a special morse code. Instead of voices reading … Continue reading →

Posted in Advertising, Beer | Tagged , , , , | 2 Comments