Monthly Archives: September 2011

Mobile Vehicle Marketing – Tecate Boxing Meusem

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading

Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area | Tagged , , , | Leave a comment

Guest Bartender (Post): Work hard, Party Hard: Miller High Life’s Coolest Job in the World

Fellow beer enthusiast, Brady Walen is a marketing professional & blogger based in Portland Oregon. Brady has a tremendous website in Craftedsocialmedia which helps breweries, brewpubs, taprooms, bottle shops and event organizers use social media to talk, listen, and connect with … Continue reading

Posted in Activation, Advertising, Beer, Branding, facebook, Promotions, Social Media | Tagged , , , , | Leave a comment

Radio Campaign Idea – Morse Code

Radio commercials tend to be bland and unimaginative. Tui beer in New Zealand produced a remarkable/creative campaign to celebrate Father’s Days (1st Sunday in September). The brand used the airways to transmit a special morse code. Instead of voices reading … Continue reading

Posted in Advertising, Beer | Tagged , , , , | 2 Comments