Monthly Archives: October 2011

Miller Lite stresses importance of Protection in a web series

To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading

Posted in Activation, Advertising, Beer, Branding, Premium, Social Media, Sports | Tagged , , , | Leave a comment

UPDATED- Customer Hospitality – Heineken Dugout Concept

With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading

Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , | 3 Comments

TV Happy Hour – Diageo Product Integration

As the TV media landscape changes, I am in favor of brands taking ownership of shows/segments. With advertisers facing fragmentation, brands are dialing back standard GRP level buys and exploring ownership opportunities.  Diageo brands have established a seamless product integration … Continue reading

Posted in Uncategorized | Leave a comment

Movember Love by Rickard’s

11 months of the year, that unattractive hair between your nose and mouth is frowned upon and not respected. Well during the month of November, men decide to flaunt this unique facial hair, compete against others growing a stache all … Continue reading

Posted in Activation, Advertising, Branding, Cause Marketing, Sponsorships | Tagged , , | Leave a comment

Homegating – Miller Lite

Miller Lite recently has started to execute a terrific NFL/Cause-marketing program where consumers can bid on Ebay.com to host NFL viewing parties at their homes with retired NFL veterans.  Winning bids will benefit the Gridiron Greats Assistance Fund (GGAF), a … Continue reading

Posted in Activation, Beer, Cause Marketing, Promotions, Sponsorships, Sports | Tagged , , , | Leave a comment

Street Art Intergration

Besides sporting events, brands look to capitalize and connect with consumers through relevant cultural offerings. Tiger beer has established a platform for artists to showcase their talents and collaborate on projects. The brand wishes to entertain, engage and inspire you … Continue reading

Posted in Activation, Advertising, Branding, Promotions, Uncategorized | Tagged , , | Leave a comment

Stadium Domination – Molson Export Ale Zone

The following photos demonstrate Molson Export Ale‘s commitment  to their corporate sponsorship of the Montreal Canadiens.  The brand has completed branded an entire section at  Bell Centre. Everything from the seats to the hallway floor showcases the passion Molson Export … Continue reading

Posted in Advertising, Beer, Branding, Sports, Stadium Signage, Themed Area | Tagged , , , | Leave a comment