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Monthly Archives: November 2011
Branded mobile photo apps – Coors Light Little Coach Cam
Coors Light has brought the “Little Coaching” TV campaign into the social media world by developing a twitter hashtag #LittleCoaching and now developing a mobile app entitled Little Coach Cam. Consumers insert Jim Mora into their photos in unique and clever … Continue reading
Mobile beer branded vehicles
Besides serving as a branded vehicle, the following beer themed mobile units offer unique experiences to engage consumers. Each unit is an effective sales and marketing tool that is without boundaries. Surely heads turn when these are spotted on the … Continue reading
Posted in Uncategorized
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Great ideas come from consumers: Natty Light into the Nattmosphere & beyond
Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+. Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading
Posted in Activation, Beer, facebook, Sub Premium, YouTube
Tagged Natty Light, Natural Light
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Duvel showcases competition about art & not beer.
Once again, Belgian beer, Duvel has commissioned international artists to showcase their creative talents on a blank Duvel glass. Duvel effectively showcases their passion to support art, design and architecture. In allowing consumers to purchase these artist inspired glasses, the … Continue reading
Posted in Activation, Beer, Branding, Promotions, Uncategorized
Tagged Competition, Duvel
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Beer Collaboration: Apparel company produces craftbeer to celebrate sailing race
With limited marketing budgets, craft beers are always looking for opportunities to gain awareness and generate buzz about their suds. Never overlooking an opportunity, Brewers & Union created a limited edition beer, Kreechr, for the apparel giant: PUMA. This beer … Continue reading
Posted in Activation, Advertising, Beer, Branding, Craft, Uncategorized
Tagged Kreechr, Limited edition beer, Puma
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Leverage your print ads to drive digital traffic
Heineken recently found a way to give their stale, push communication print ad for an upcoming concert, a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading
Posted in Activation, Advertising, Beer, Imports, Social Media, YouTube
Tagged Bud Light, Heineken, UFC
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Engage consummers with clever packaging – Corona board game
Corona has recently demonstrated a simply packaging twist (concept?) that engages consumers and continues the brand experience. They have used the dead-space on its 6 pack bottle packaging to create a board game. After using a QR code scanner to … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports
Tagged Board Game, Corona, packaging
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Halloween costumes
Every beer brand strives to have consumers incorporate the brand into their everyday lives. There is no better honor for a brand to see consumers decked out, head to toe, with their brand essence on Halloween. These beer brands have … Continue reading
Coors Light: Silver Bullet Express Train in the Northest
Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading
Posted in Activation, Beer, Branding, Promotions, Themed Area, Uncategorized
Tagged Cold, Coors Light
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