Corona has recently demonstrated a simply packaging twist (concept?) that engages consumers and continues the brand experience. They have used the dead-space on its 6 pack bottle packaging to create a board game. After using a QR code scanner to download dice and game cards, the number of players is determined by how many bottle caps are twisted off.
In a competitive industry, Corona has given its consumers a unique experience not offered by competitors. The simplistic board game is 1 more touch point for consumers to interact with their brand. Corona will generate consumer loyalty and buzz while incurring minimal marketing costs redesigning the package graphics. Small changes have the capability of producing great results.
It is refreshing to see a packaging gimmick not about the liquid inside.