Monthly Archives: December 2011

Goose Island bar receipt stickers

Posted on December 29, 2011 by Mark Gallo

At the end of this video from Goose Island, I stumbled upon a clever idea that I expect more breweries (macro & craft) to pick up on. The patron at the bar paid his bill and left a brewery sticker … Continue reading →

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Mahou features Iker Casillas and David Villa in a mobile app

Posted on December 23, 2011 by Mark Gallo

Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their  recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading →

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Evolution of Beer games: Beer Pong, Flip Cup and now I give you Beer Pyramid

Posted on December 21, 2011 by Mark Gallo

Budweiser might have stumbled upon the next social beer game to be played by young contemporary adults at their homes or accounts. During their Band of Buds competition finals in Las Vegas, the brand challenged teams to build a pyramid … Continue reading →

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Carlsberg drives trial through an interactive window display: BeerKing

Posted on December 15, 2011 by Mark Gallo

A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading →

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Guinness Xmas App – Decorate a Pint

Posted on December 14, 2011 by Mark Gallo

Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading →

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Corona partners with sneaker company for limited edition line

Posted on December 9, 2011 by Mark Gallo

In trying their best to align with pop culture, Corona Extra partnered with Supra shoes to release a limited offering shoe. The brands identity was maintained with the custom shoe design. I applaud the strategic thinking to develop with grass … Continue reading →

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Corona asks tennis professionals to go for distance, not speed

Posted on December 5, 2011 by Mark Gallo

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading →

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Over the top beer gadgets

Posted on December 3, 2011 by Mark Gallo

Annoyed by friends and strangers tagging you in facebook photos? Norte beer has developed a beer cooler that detects when photos are being taken and quickly sends a flash to keep you safe and sound. The Photoblocker cooler eliminates compromising … Continue reading →

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