In trying their best to align with pop culture, Corona Extra partnered with Supra shoes to release a limited offering shoe. The brands identity was maintained with the custom shoe design. I applaud the strategic thinking to develop with grass root activation plan.
Recently, custom shoes have been making noise. Commander and Chief, President Barack Obama was seen in public with a custom pair of Under Armour sneakers with the presidential seal embroidered on the tongue.
In targeting trendsetters and aspirers, Corona found an exceptional way to make a relevant connection with their consumers. These shoes are sure to resonate with the demo and literally leave a footprint behind. This surely is a higher end point of connection material consumers will take home and cherish. Not sure if many will chose to wear the shoe in public.
Check out photos of the shoe below.