Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms creating dialogues with consumers, Guinness has a successful branding tactic to remain top of mind using cutting edge technology during Christmas, an occasion beer companies are wanting to win and compete more aggressively against spirits and wines.
The brand has developed an augmented reality app with help from Blippar where consumers scan a pint of actual Guinness beer, decorate it with holidays ornaments & items, with the intent they will spread their cheers on their social networks. By providing relevant content, consumers are willing to amplify and share their loyalty to a particular brand. To download the app click the following links:
Check out a demonstration of the app below.
BeerToasts 