A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates with a free pint. As evident by the video below, this neon alternative surely brought people together.
The interactive touchscreen display challenged consumes not to waste a drop of Carlsberg draught from the taps by sliding a pint underneath the the failing droplets of beer. Once consumers reached a certain level, a qr code was activated that had a hidden message. Cleverly, Carlsberg acquired another touch point with fans through qr code scanning via their phones.
Carlsberg employed a distinctive strategy to drive sampling efforts amongst their key target demographics. By sampling a brand along with offering relevant connection, brands anticipate consumers will describe the brand as their favorite. Strong preferences and affinity to a particular brand at an early stage will help drive long-term profitability for the brand.
A brand is only as good as the way it is experienced by consumers.
Check out the window display execution below.