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Monthly Archives: January 2012
Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App
So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading
Posted in Activation, Advertising, Apps, Branding, Marketing, Mobile, Social Media, Sports
Tagged Augmented Reality, Bud Light, NFL, Super Bowl
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Celebrating Chinese New Year – Year of the Dragon
Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading
Posted in Activation, Advertising, Branding, Imports, Marketing
Tagged Budweiser, Carlsberg, Chinese New Year, Heineken, Tiger, Year of the Dragon
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Carlsberg seeks best five-a-side soccer team in UK
As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012, Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading
Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports
Tagged Bud Light Fan Camp, Carlsberg, Gareth Southgate, Pub Cup, Soccer, UEFA Euro 2012, UK
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Heineken encourages interactions amongst strangers by using personalized QR codes
Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading
Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area
Tagged Heineken, Music Festival, qr codes
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