Monthly Archives: January 2012

Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App

Posted on January 26, 2012 by Mark Gallo

So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading →

Posted in Activation, Advertising, Apps, Branding, Marketing, Mobile, Social Media, Sports | Tagged , , , | Leave a comment

Celebrating Chinese New Year – Year of the Dragon

Posted on January 23, 2012 by Mark Gallo

Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading →

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Carlsberg seeks best five-a-side soccer team in UK

Posted on January 16, 2012 by Mark Gallo

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading →

Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports | Tagged , , , , , , | Leave a comment

Heineken encourages interactions amongst strangers by using personalized QR codes

Posted on January 4, 2012 by Mark Gallo

Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading →

Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area | Tagged , , | Leave a comment