Carlsberg seeks best five-a-side soccer team in UK

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter their team into the tournament.

The brand has established 2 tournaments for those who play competitively and those who play for fun. For those that play for fun, Carlsberg can award a Carlsberg Green Card. Playing off the red & yellow cards in soccer along with the brand tagline, That Calls for a Carlsberg, teams are awarded these cards for a great moment of sportsmanship, fair play, team spirit or bringing along loyal supporters. Carlsberg respects and rewards all aspects of the competition.

With the assistance from Gareth Southgate, a retired English footballer and ex-manager, a winning team will have competed  in Emirates Stadium and received VIP treatment in preparation for a final match against a team of European legends.

Beer brands have been leveraging their sponsorship associations to offer consumers once in a life time opportunities. Just this year, Bud Light Fan Camp had a national search for the best coed team which were tested in traditional and non-traditional NFL skills tests, each with a twist from Bud Light. Local winners from each city were sent to Hawaii for the NFL Pro Bowl where a grand champion would be crowned.

For full details on how to enter see

This entry was posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports and tagged , , , , , , . Bookmark the permalink.

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