Monthly Archives: February 2012

Beer industry best practice: Mobile Apps

Posted on February 29, 2012 by Mark Gallo

Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Mobile | Tagged , , , , | Leave a comment

Coors Light Cold Snap Wrap

Posted on February 20, 2012 by Mark Gallo

Brands know all to well not to overlook consumer promotional  items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading →

Posted in Activation, Beer, Billboard, Branding, Macro Brews, Marketing | Tagged , , | Leave a comment

Bud Light Recycling

Posted on February 19, 2012 by Mark Gallo

Anheuser-Busch InBev has publicly announced their vision/goal is  “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading →

Posted in Activation, Beer, Cause Marketing, Sponsorships, Sports | Tagged , , , , | Leave a comment

Guinness plans to set World Record on St. Patrick’s Day

Posted on February 18, 2012 by Mark Gallo

With one of the largest beer consuming holidays on the horizon, Guinness has started to stake its ownership claim on this international celebration known as St. Patrick’s day. Through the use of their facebook page, Guinness is asking for fans … Continue reading →

Posted in Activation, Beer, Branding, facebook, Imports | Tagged , , , | 1 Comment

Coors Light builds interactive beer displays

Posted on February 6, 2012 by Mark Gallo

One of the biggest struggles for any beer brand is to control the floor space at retail. Unlike other Consumer Product Group (CPG) companies, beer companies are not able to pay slotting fees for their displays and/or space. Recently, photos … Continue reading →

Posted in Activation, Beer, Branding, Marketing | Tagged , , | Leave a comment