Monthly Archives: March 2012

Skol has the Easter Bunny delivering Beer Eggs

Posted on March 29, 2012 by Mark Gallo

If beer companies did not have enough holidays to capitalize on selling beer, the widely popular SKOL brand in Brazil is experimenting with Easter. They have an ambitious goal: Create the worlds 1st Easter Egg made with beer. I personally … Continue reading →

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Onsite Music Presence by Heineken

Posted on March 23, 2012 by Mark Gallo

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading →

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Corona celebrates 1,000,000 Facebook fans

Posted on March 12, 2012 by Mark Gallo

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading →

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Heineken Surprises Soccer Fans with UEFA Champions League Trophy Ecounter

Posted on March 8, 2012 by Mark Gallo

After watching this sports trophy tour execution, by Heineken and UEFA Champions League, brands & leagues will be rethinking their strategies. Leveraging their sponsorship, Heineken brought a sacred piece of sports culture to life. With a little bit of creativity, low-risk, high-reward guerrilla … Continue reading →

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