Monthly Archives: May 2012

Karaoking might be a sign you are not able to drive home

Every alcohol company has an inherent duty to promote a responsible drinking message. Brands do not benefit from the misuse of its products. As good corporate citizens, these companies and brands invest in programs that help drive awareness of consequences … Continue reading

Posted in Activation, Cause Marketing, Drunk Driving, Marketing, Promotions | Leave a comment

A rugby tackle is worth a Salta beer with this vending Machine

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading

Posted in Activation, Advertising, Beer, Branding, Sports | Tagged , , , , , | 1 Comment

Mother’s Day Tribute by Modelo Especial

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading

Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Latino | Tagged , , , | Leave a comment