Miller Lite showcasing strength of video.

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their loyal fans and documented it in a way that could be easily spread.

Miller Lite documented the painting of a Chivas Expression mural that will serve as the sizzle video for their upcoming contest where fans will vote on 8 different artists renditions of what the sponsorship between the team and beer means to them. This video captures the essence of what being a fan is all about. The mural can now be seen by fans across the world, not just those fortunate enough to pass by it in person.

“Chivas fans are the most passionate fans in the Primera Division and we want them to help us express that passion and camaraderie among friends, fans, and teams,” said Alberto Senior, Miller Lite Hispanic marketing manager. “We see the drive and enthusiasm of Chivas fans everywhere we go, so who better than them to let us know how they express that love for the game and their favorite team.” (via PR Newswire)

Check out the video below.

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This entry was posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports and tagged , , , . Bookmark the permalink.

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