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Monthly Archives: February 2013
A craft beer sampling worth fighting over
Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading
Posted in Activation, Beer, Brand Launch, Branding, Craft, Marketing
Tagged Arcade, Big Boss Brewing, craftbeer, sampling
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Budweiser Canada and Hockey
While Budweiser in Canada is not the official beer of the NHL, the brand has created a remarkable hockey campaign that was recently unveiled. In trying to connect with consumers passion for their favorite team, Budweiser looked no further than … Continue reading
Posted in Activation, Branding, Marketing, Sports
Tagged Budweiser, Hockey, NHL, Red Lights
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