Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, let alone generate meaningful sampling events.
Big Boss Brewing Company has created the 1st of its kind “beer dispensing” arcade game. The brilliance lies in both the marketing and sampling. All the characters in this “fighter” arcade game are actual names of their beers. Those names are:Hell’s Belle, Bad Penny, Angry Angel, Blanco Diablo and High Roller. This serves as a non intrusive way for consumers to easily recall the unique brands.
As the saying goes, “To the victor goes the spoils.” After 3 rounds of fighting, the winner has bragging rights along with a sample of a Big Boss Brewing beer. There is something to be said for this memorable encounter with the brands. Instead of being “force feed” product information, consumers discover the brands in an impact full & memorable manner.
There is truly an elevated level of excitement amongst consumers competing against each other in the Beercade video below.