Monthly Archives: April 2013

Budweiser helps Toast new friends

Posted on April 26, 2013 by Mark Gallo

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment

Not your traditional beer delivery by Coors Light

Posted on April 15, 2013 by Mark Gallo

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading →

Posted in Activation, Advertising, Branding, Macro Brews, Marketing | Tagged , , | Leave a comment