Corona found its Beach in Tennis data.

With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every shot hit by each player in every SET, GAME & POINT  to its trajectory, speed, heat, etc.

Words truly can’t describe this year-long project that gives fans a complete view of some of the most recent high-profile ATP final matches. Immerse yourself in the video, photos and web link below (Google Chrome is needed to view complete project). Athletes might benefit from this data for training purposes. Please enjoy and imagine the possibilities to come for the NHL, MLB, NBA and NFL.



This entry was posted in Activation, Branding, Marketing, Sponsorships, Sports and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s