For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. Yet, unlike some recent trends in billboards such as live paintings, interactive features or creating a 3D display, Corona used a natural occurring event to finish off the look.

With the help of astronomers and planetariums, they lined up their billboard to match the path of a moon setting, and no ordinary moon. The moon had to be in the shape of a lime wedge. The precision and planning is remarkable.  As every detail was spot on, Corona’s DNA was on display to the fullest.

What is next for the billboard industry?