Corona Moon Lime

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. Yet, unlike some recent trends in billboards such as live paintings, interactive features or creating a 3D display, Corona used a natural occurring event to finish off the look.

With the help of astronomers and planetariums, they lined up their billboard to match the path of a moon setting, and no ordinary moon. The moon had to be in the shape of a lime wedge. The precision and planning is remarkable.  As every detail was spot on, Corona’s DNA was on display to the fullest.

What is next for the billboard industry?

This entry was posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing and tagged , , , , . Bookmark the permalink.

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