Corona Moon Lime

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. Yet, unlike some recent trends in billboards such as live paintings, interactive features or creating a 3D display, Corona used a natural occurring event to finish off the look.

With the help of astronomers and planetariums, they lined up their billboard to match the path of a moon setting, and no ordinary moon. The moon had to be in the shape of a lime wedge. The precision and planning is remarkable.  As every detail was spot on, Corona’s DNA was on display to the fullest.

What is next for the billboard industry?

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This entry was posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing and tagged , , , , . Bookmark the permalink.

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