Injuries occur in sports. The game of rugby provides some vicious collision including those that break or jaw loose a tooth. The Salta beer brand continues to build on their Rugby sponsorship platform. In a head scratching ad, players with missing teeth receive a non normal tooth implant.  The replacement tooth is actually bottle opener.

Besides given players back a full smile, Salta gave players a “viral” way to open beer bottles. Surely recipients of a bottle opened using a tooth will never forget the moment.