Welcome to BeerToasts
BeerToasts was created by Mark Gallo, a current marketing professional in the beer business. Mark has worked his entire professional career for either an Anheuser-Busch wholesaler or directly for the brewery itself. Representing Anheuser-Busch brands, he has negotiated beer category sponsorships with sport and entertainment properties, directed and influenced media plans for a geographical territory (Pacific Northwest) while activating all national brand programs at the local retail (on/off) premise level.
Mark Gallo created BeerToasts to explore industry ideas, current events, and share with the beer community best practices. He also chimes in with his opinion about the topic at hand. Working in the industry, Mark has a unique take on the beer industry. Please read through the posts and and add your comments. By allowing a range of opinions, we can create a Wisdom of the Crowds environment. We are all students that wish to continue learning. Please enjoy the posts as well as your favorite cold one.
For a lighter side of Mark Gallo, visit his Tumblr account.
(Disclaimer: The views and opinions expressed on this site are those of the author(s) alone, and do not represent the views or opinions of any other company or organization.)
This isn’t social media, its just insipid extensions of big beer’s print and broadcast materials.