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Author Archives: Mark Gallo
Power of Bringing Friends Together
Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading
Posted in Activation, Beer, Imports, Marketing, Sports, Uncategorized
Tagged Heineken
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Tooth Opener
Injuries occur in sports. The game of rugby provides some vicious collision including those that break or jaw loose a tooth. The Salta beer brand continues to build on their Rugby sponsorship platform. In a head scratching ad, players with missing … Continue reading
This beer literally will open your door.
In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading
Posted in Activation, Beer, Branding, Imports
Tagged Heineken, Soccer, UEFA Champions League
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Clydesdale Ride Home
With the Holidays upon us, Budweiser has been in the news with their recent marketing “Noise” of needing to reach millennials and potential usage declines of the iconic Budweiser Clydesdales in its messaging. The brand has turned back the clock … Continue reading
Posted in Activation, Beer, Macro Brews, Marketing
Tagged Budweiser, Clydesdale, Ride Sharring
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Tennis silence is rewarded by this beer brand
As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading
Real Hockey is played on the streets
With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading
Interactive Sports Giveaway from Budweiser
Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Sponsorships, Sports
Tagged Budweiser, NHL, Red Lights
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Pop Up Night Club
Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Coors Light, flashmob, Las Vegas, night club
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Budweiser Jukebox – Bottle cap operated
Anheuser-Busch & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Promotions
Tagged Argentina, Budweiser, Jukebox, Music
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Recycled beer cans turned into Rugby spikes
Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging recycling. Salta successfully built a compelling … Continue reading
Posted in Activation, Beer, Branding, Imports, Sponsorships, Sports
Tagged Recycling, Rugby, Salta
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