Category Archives: Activation

Budweiser cleverly extends happy hour

Posted on August 15, 2012 by Mark Gallo

The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Marketing, Promotions | Tagged , , | 1 Comment

Miller Lite showcasing strength of video.

Posted on August 12, 2012 by Mark Gallo

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

A beer app that identifies passionate sports fans

Posted on June 18, 2012 by Mark Gallo

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Marketing, Mobile, Sponsorships, Sports | Tagged , | Leave a comment

Karaoking might be a sign you are not able to drive home

Posted on May 23, 2012 by Mark Gallo

Every alcohol company has an inherent duty to promote a responsible drinking message. Brands do not benefit from the misuse of its products. As good corporate citizens, these companies and brands invest in programs that help drive awareness of consequences … Continue reading →

Posted in Activation, Cause Marketing, Drunk Driving, Marketing, Promotions | Leave a comment

A rugby tackle is worth a Salta beer with this vending Machine

Posted on May 21, 2012 by Mark Gallo

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Sports | Tagged , , , , , | 1 Comment

Mother’s Day Tribute by Modelo Especial

Posted on May 15, 2012 by Mark Gallo

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading →

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Taco Trucks with unusual ingredients by Dos Equis

Posted on April 26, 2012 by Mark Gallo

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, Mobile, Promotions, Twitter | Tagged , , | Leave a comment

Agency rewards workers with Beer

Posted on April 24, 2012 by Mark Gallo

Besides rewarding your buddies to help you move, beer has now motivated agency workers to complete the tedious job of filling out their time sheets. This beer fridge was electronically locked and connected to the time sheets of the entire … Continue reading →

Posted in Activation, Beer, Marketing, Sports, Themed Area | Leave a comment

Skol has the Easter Bunny delivering Beer Eggs

Posted on March 29, 2012 by Mark Gallo

If beer companies did not have enough holidays to capitalize on selling beer, the widely popular SKOL brand in Brazil is experimenting with Easter. They have an ambitious goal: Create the worlds 1st Easter Egg made with beer. I personally … Continue reading →

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Onsite Music Presence by Heineken

Posted on March 23, 2012 by Mark Gallo

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading →

Posted in Activation, Advertising, Beer, Billboard, Branding, Marketing, Sponsorships | Tagged , , , | Leave a comment