Category Archives: Advertising

Pop Up Night Club

Posted on September 10, 2013 by

Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading →

Posted in Activation, Advertising, Branding, Macro Brews, Marketing | Tagged , , , | 1 Comment

Corona Moon Lime

Posted on June 12, 2013 by

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. … Continue reading →

Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing | Tagged , , , , | Leave a comment

Budweiser helps Toast new friends

Posted on April 26, 2013 by

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment

Not your traditional beer delivery by Coors Light

Posted on April 15, 2013 by

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading →

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Sol Beer delivers freedom

Posted on March 24, 2013 by

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading →

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Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube | Tagged , | Leave a comment

Enrich the beer shopping experience

Posted on November 29, 2012 by

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing | Tagged | Leave a comment