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Category Archives: Advertising
Pop Up Night Club
Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Coors Light, flashmob, Las Vegas, night club
1 Comment
Corona Moon Lime
For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising. The message is simple and the artwork is split over 2 vertical boards. … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing
Tagged Billboard, Corona, Lime, Moon, Outdoor advertising
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Budweiser helps Toast new friends
Beer is social by nature. Usually, it is the catalyst to good times shared amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports
Tagged Budweiser, cheers, facebook, friends, TOAST
1 Comment
Not your traditional beer delivery by Coors Light
The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Beer, Cold, Coors Light
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Sol Beer delivers freedom
Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions
Tagged Sol, Tie, UK
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Heineken delivers on its “Open Your World” campaign
Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle. Along the way consumers were able to view weekly youtube … Continue reading
Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube
Tagged Global, Heineken
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Enrich the beer shopping experience
With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing
Tagged Red Stripe
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