Category Archives: Advertising

A beer app that identifies passionate sports fans

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading

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A rugby tackle is worth a Salta beer with this vending Machine

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading

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Mother’s Day Tribute by Modelo Especial

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading

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Taco Trucks with unusual ingredients by Dos Equis

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading

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Onsite Music Presence by Heineken

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading

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Corona celebrates 1,000,000 Facebook fans

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading

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Beer industry best practice: Mobile Apps

Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading

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Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App

So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading

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Celebrating Chinese New Year – Year of the Dragon

Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading

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Mahou features Iker Casillas and David Villa in a mobile app

Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their  recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading

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