Category Archives: Advertising

Carlsberg drives trial through an interactive window display: BeerKing

Posted on December 15, 2011 by Mark Gallo

A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading →

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Guinness Xmas App – Decorate a Pint

Posted on December 14, 2011 by Mark Gallo

Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Imports, Marketing, Mobile, Social Media | Tagged , , | Leave a comment

Over the top beer gadgets

Posted on December 3, 2011 by Mark Gallo

Annoyed by friends and strangers tagging you in facebook photos? Norte beer has developed a beer cooler that detects when photos are being taken and quickly sends a flash to keep you safe and sound. The Photoblocker cooler eliminates compromising … Continue reading →

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Beer Collaboration: Apparel company produces craftbeer to celebrate sailing race

Posted on November 19, 2011 by Mark Gallo

With limited marketing budgets, craft beers are always looking for opportunities to gain awareness and generate buzz about their suds. Never overlooking an opportunity, Brewers & Union created a limited edition beer, Kreechr, for the apparel giant: PUMA.  This beer … Continue reading →

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Leverage your print ads to drive digital traffic

Posted on November 11, 2011 by Mark Gallo

Heineken recently found a way to give their stale, push communication print ad for an upcoming concert,  a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading →

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Engage consummers with clever packaging – Corona board game

Posted on November 7, 2011 by Mark Gallo

Corona has recently demonstrated a simply packaging twist (concept?) that engages consumers and continues the brand experience. They have used the dead-space on its 6 pack bottle packaging to create a board game. After using a QR code scanner to … Continue reading →

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Miller Lite stresses importance of Protection in a web series

Posted on October 26, 2011 by Mark Gallo

To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Premium, Social Media, Sports | Tagged , , , | Leave a comment

UPDATED- Customer Hospitality – Heineken Dugout Concept

Posted on October 24, 2011 by Mark Gallo

With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , | 3 Comments

Movember Love by Rickard’s

Posted on October 19, 2011 by Mark Gallo

11 months of the year, that unattractive hair between your nose and mouth is frowned upon and not respected. Well during the month of November, men decide to flaunt this unique facial hair, compete against others growing a stache all … Continue reading →

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Street Art Intergration

Posted on October 10, 2011 by Mark Gallo

Besides sporting events, brands look to capitalize and connect with consumers through relevant cultural offerings. Tiger beer has established a platform for artists to showcase their talents and collaborate on projects. The brand wishes to entertain, engage and inspire you … Continue reading →

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