Category Archives: Apps

Social Media Experiment on a Grand Scale

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Bee Worthy

Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cause Marketing, Cider, facebook, Social Media | Tagged , , , | Leave a comment

Stealing a page from Champagne companies

Besides other beers, beer brands compete against champagne, liquor and wine for Share of Throat. It seems as if they have waved the white flag, especially at night clubs. Beer companies have a hard time competing in night clubs where … Continue reading

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Wheat field advertising

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading

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