Category Archives: Beer

Power of Bringing Friends Together

Posted on June 1, 2016 by Mark Gallo

Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading →

Posted in Activation, Beer, Imports, Marketing, Sports, Uncategorized | Tagged | Leave a comment

Tooth Opener

Posted on December 1, 2015 by Mark Gallo

Injuries occur in sports. The game of rugby provides some vicious collision including those that break or jaw loose a tooth. The Salta beer brand continues to build on their Rugby sponsorship platform. In a head scratching ad, players with missing … Continue reading →

Posted in Activation, Beer, Sports, Uncategorized | Tagged , | Leave a comment

This beer literally will open your door.

Posted on June 4, 2015 by Mark Gallo

In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading →

Posted in Activation, Beer, Branding, Imports | Tagged , , | Leave a comment

Clydesdale Ride Home

Posted on November 25, 2014 by Mark Gallo

With the Holidays upon us, Budweiser has been in the news with their recent marketing “Noise” of needing to reach millennials and potential usage declines of the iconic Budweiser Clydesdales in its messaging.  The brand has turned back the clock … Continue reading →

Posted in Activation, Beer, Macro Brews, Marketing | Tagged , , | Leave a comment

Real Hockey is played on the streets

Posted on May 30, 2014 by Mark Gallo

With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading →

Posted in Activation, Beer, Macro Brews, Sports | Tagged , , , | 2 Comments

Interactive Sports Giveaway from Budweiser

Posted on November 5, 2013 by Mark Gallo

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading →

Posted in Activation, Beer, Branding, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , | Leave a comment

Budweiser Jukebox – Bottle cap operated

Posted on July 15, 2013 by Mark Gallo

Anheuser-Busch  & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading →

Posted in Activation, Beer, Branding, Macro Brews, Marketing, Promotions | Tagged , , , | Leave a comment

Recycled beer cans turned into Rugby spikes

Posted on June 18, 2013 by Mark Gallo

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging  recycling. Salta successfully built a compelling … Continue reading →

Posted in Activation, Beer, Branding, Imports, Sponsorships, Sports | Tagged , , | Leave a comment

Corona Moon Lime

Posted on June 12, 2013 by Mark Gallo

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. … Continue reading →

Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing | Tagged , , , , | Leave a comment

Budweiser helps Toast new friends

Posted on April 26, 2013 by Mark Gallo

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment