Category Archives: Beer

Sol Beer delivers freedom

Posted on March 24, 2013 by Mark Gallo

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading →

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A craft beer sampling worth fighting over

Posted on February 14, 2013 by Mark Gallo

Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading →

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Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by Mark Gallo

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

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Enrich the beer shopping experience

Posted on November 29, 2012 by Mark Gallo

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by Mark Gallo

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

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Budweiser cleverly extends happy hour

Posted on August 15, 2012 by Mark Gallo

The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading →

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Miller Lite showcasing strength of video.

Posted on August 12, 2012 by Mark Gallo

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

A beer app that identifies passionate sports fans

Posted on June 18, 2012 by Mark Gallo

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading →

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A rugby tackle is worth a Salta beer with this vending Machine

Posted on May 21, 2012 by Mark Gallo

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading →

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Mother’s Day Tribute by Modelo Especial

Posted on May 15, 2012 by Mark Gallo

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading →

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