Category Archives: Billboard

Corona Moon Lime

Posted on June 12, 2013 by Mark Gallo

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. … Continue reading →

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Mother’s Day Tribute by Modelo Especial

Posted on May 15, 2012 by Mark Gallo

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading →

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Onsite Music Presence by Heineken

Posted on March 23, 2012 by Mark Gallo

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading →

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Coors Light Cold Snap Wrap

Posted on February 20, 2012 by Mark Gallo

Brands know all to well not to overlook consumer promotional  items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading →

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Heineken encourages interactions amongst strangers by using personalized QR codes

Posted on January 4, 2012 by Mark Gallo

Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading →

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Halloween costumes

Posted on November 4, 2011 by Mark Gallo

Every beer brand strives to have consumers incorporate the brand into their everyday lives. There is no better honor for a brand to see consumers decked out, head to toe, with their brand essence on Halloween. These beer brands have … Continue reading →

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Global Brands – Still a need to localize

Posted on September 30, 2011 by Mark Gallo

As brands become global icons, they must not lose sight on each countries unique culture that they enter. Brands that are successful find clever ways to incorporate cultural icons/symbols into their marketing. Heineken has incorporated Japanese culture into their billboards. … Continue reading →

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Ambush Marketing – Stella Artois

Posted on September 13, 2011 by Mark Gallo

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading →

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Mobile Vehicle Marketing – Tecate Boxing Meusem

Posted on September 9, 2011 by Mark Gallo

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading →

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Missed opportunity for Bud Light Lime

Posted on August 19, 2011 by Mark Gallo

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading →

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