Category Archives: Billboard

Ambush Marketing – Stella Artois

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading

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Mobile Vehicle Marketing – Tecate Boxing Meusem

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading

Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area | Tagged , , , | Leave a comment

Missed opportunity for Bud Light Lime

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading

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Best recent beer billboards

Below are examples of great OOH campaigns by beer brands. OOH is still a relevant and effective way for brands to express their message.  These campaigns are generating buzz, using cutting edge technology and shaping future purchase intent. Heineken: This … Continue reading

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Wheat field advertising

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading

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