Category Archives: Billboard

Best recent beer billboards

Below are examples of great OOH campaigns by beer brands. OOH is still a relevant and effective way for brands to express their message.  These campaigns are generating buzz, using cutting edge technology and shaping future purchase intent. Heineken: This … Continue reading

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Wheat field advertising

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading

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