Category Archives: Brand Launch

A craft beer sampling worth fighting over

Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading

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Extend your campaign with a good recap

If life is about the journey and not so much the destination, Pacifico’s Adventure on Tap campaign was brilliant. As remarkable as the actual story was, the brands desire to recap and share the experience is outstanding. Pacifico drives further … Continue reading

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Voice of the People

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading

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Launching a new brand

Rickard’s introduction of their new “Blonde” style beer was literally taken to new heights. With help from their local brewmaster, David Hamel and local chef Jean-François Plante, Rickard’s executed a food pairing dinner in the sky. By creating a memorable … Continue reading

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