Category Archives: Branding

A craft beer sampling worth fighting over

Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading

Posted in Activation, Beer, Brand Launch, Branding, Craft, Marketing | Tagged , , , | Leave a comment

Budweiser Canada and Hockey

While Budweiser in Canada is not the official beer of the NHL, the brand has created a remarkable hockey campaign that was recently unveiled. In trying to connect with consumers passion for their favorite team, Budweiser looked no further than … Continue reading

Posted in Activation, Branding, Marketing, Sports | Tagged , , , | Leave a comment

Heineken delivers on its “Open Your World” campaign

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube | Tagged , | Leave a comment

Enrich the beer shopping experience

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing | Tagged | Leave a comment

Football fields are the new Corona Beach

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports | Tagged , , , | Leave a comment

Budweiser cleverly extends happy hour

The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading

Posted in Activation, Advertising, Beer, Branding, Marketing, Promotions | Tagged , , | 1 Comment

Miller Lite showcasing strength of video.

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

A beer app that identifies passionate sports fans

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Marketing, Mobile, Sponsorships, Sports | Tagged , | Leave a comment

A rugby tackle is worth a Salta beer with this vending Machine

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading

Posted in Activation, Advertising, Beer, Branding, Sports | Tagged , , , , , | 1 Comment

Mother’s Day Tribute by Modelo Especial

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading

Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Latino | Tagged , , , | Leave a comment